Product Design: Banking for Seniors

Untangling Mobile Banking for HNW Seniors

Scope

User Interviews

Wire-framing + Prototyping

User Experience Research

Branding and Art Direction‍

Goals

Increased accessibility

Data privacy and security

Simplicity and contextual familiarity

Collection and visualization of API-linked data

Context

High net-worth seniors in developed economies have access to personal banking services with dedicated account managers but have limited access and tech literacy. Self-service portals online are feature-dense and have a steep learning curve, making them a poor fit for this demographic. Senior citizens are also more vulnerability to online scams and increasingly fear theft online.

Passbook is a standalone smartphone application that links to bank accounts offering a selection of frequently accessed services with minimal complexity, while also removing high risk - data sharing functions in the interest of secure and simplified access for all.

Process

Conversational user interviews with the target demographic revealed a variety of specific concerns regarding digital product use. Among the more prominent were 'button-phobia', the desire for emphatic feedback on actions completed, and the general perceived complexity of user interfaces on modern banking applications.

Passbook uses skeuomorphism based on the passbook banking concept of the late 20th century, and iconography inspired from ATM machines to deliver a five-screen solution that covers basic banking needs of its target demographic.

Outcomes

High contrast text with wider line spacing allow for increased readability. Limited action buttons on each screen ease decision-anxiety while haptic vibrations allow for multi-sensory feedback. The five-screen layout eliminates searching across menus and drop downs, clearly sectioning off each category of service.

Passbook marks a design-mature departure from the overloaded super-app paradigm, with a concept and accompanying visual language that resonates with a different generation.

No items found.
Product Design: Banking for Seniors

Untangling Mobile Banking for HNW Seniors

Scope

User Interviews

Wire-framing + Prototyping

User Experience Research

Branding and Art Direction‍

Goals

Increased accessibility

Data privacy and security

Simplicity and contextual familiarity

Collection and visualization of API-linked data

Context

High net-worth seniors in developed economies have access to personal banking services with dedicated account managers but have limited access and tech literacy. Self-service portals online are feature-dense and have a steep learning curve, making them a poor fit for this demographic. Senior citizens are also more vulnerability to online scams and increasingly fear theft online.

Passbook is a standalone smartphone application that links to bank accounts offering a selection of frequently accessed services with minimal complexity, while also removing high risk - data sharing functions in the interest of secure and simplified access for all.

Process

Conversational user interviews with the target demographic revealed a variety of specific concerns regarding digital product use. Among the more prominent were 'button-phobia', the desire for emphatic feedback on actions completed, and the general perceived complexity of user interfaces on modern banking applications.

Passbook uses skeuomorphism based on the passbook banking concept of the late 20th century, and iconography inspired from ATM machines to deliver a five-screen solution that covers basic banking needs of its target demographic.

Outcome

High contrast text with wider line spacing allow for increased readability. Limited action buttons on each screen ease decision-anxiety while haptic vibrations allow for multi-sensory feedback. The five-screen layout eliminates searching across menus and drop downs, clearly sectioning off each category of service.

Passbook marks a design-mature departure from the overloaded super-app paradigm, with a concept and accompanying visual language that resonates with a different generation.

No items found.
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